International Journal of Agriculture Extension and Social Development

author(s)
Mihir Sarma, Arfan Ali, Sadananda Payeng, Dhurbajyoti Borpujari and Lukumoni Buragohain

abstract
The Pashudhan Jagruti Abhiyan (PJA), a pioneering initiative by the Department of Animal Husbandry and Dairying, Government of India, has significantly impacted livestock health and dairy farming practices across seven aspirational districts of Assam. Through a series of infertility camps and awareness seminars conducted by the College of Veterinary Science, Assam Agricultural University (AAU), Khanapara, in collaboration with local Krishi Vigyan Kendras (KVKs) and the Department of Animal Husbandry and Veterinary, Assam, the program has successfully addressed the critical issues faced by dairy farmers, especially in managing animal infertility. This article explores the outcomes and insights gained from the various activities conducted under the Pashudhan Jagruti Abhiyan.