International Journal of Agriculture Extension and Social Development

author(s)
Kalyan N Borde, Sunildutt R Jakkawad, Rajesh P Kadam, Anuradha S Lad and Digamber S Perke

abstract
The present study was conducted in Basmat and Aundha tehsils of Hingoli district from Marathwada region of Maharashtra State in 2024-2025, with an objective to study “Marketing behaviour of turmeric growers in Marathwada region”. Six villages from each tehsil were selected. Total twelve villages were selected for research study. Ten respondents were selected from each village and hence 120 respondents were selected for the study. Ex post facto reseach design was followed in present investigation. As regard with the profile of turmeric growers it was observed that, majority of them (38.33%) turmeric growers were educated up to middle school, majority of them (67.50%) turmeric growers belonged to medium family, majority (65.00%) of the turmeric growers had medium farming experience, majority (48.33%) of turmeric growers belonged to semi medium land holding category, majority (73.33%) of turmeric growers had medium area under turmeric cultivation, majority (72.50%) of the turmeric growers had medium annual income, majority (63.33%) of the turmeric growers had medium level of social participation, majority of them (67.50%) of turmeric growers had medium extension contact with extension agency, majority (50.00%) of turmeric growers had medium level of mass media exposure, majority (66.67%) of turmeric growers had medium risk orientation. Regarding relationship between profile of turmeric growers with marketing behaviour, the education, farming experience, land holding, social participation, extension contact, mass media exposure and risk orientation were found to be positive and highly significant with marketing behaviour of turmeric growers. While size of family, area under turmeric crop, annual income had positive significant association with marketing behaviour of turmeric growers.