International Journal of Agriculture Extension and Social Development

author(s)
RU Chaudhari, VG Tala, GR Patel and UM Patel

abstract
The livestock sector has been receiving significant priority in India in the last couple of decades. In the livestock sector, India is the world’s single largest milk-producing country with a share of about 24.00 per cent in world milk production. Total milk production in India is 239.30 million tonnes during 2023-24. India ranks 1^st in the world in terms of total milk production. Dairy farmers all over the world are working as managers of their own dairy enterprise. Irrespective of the economic, social, cultural, physical and technological environment, they manage a production system to get returns from it. In the present study, three district namely; Banaskantha, Mehsana, and Sabarkantha were selected purposively for this study because these districts have district cooperative milk unions. Two talukas from each district were selected based on higher milk production. Thus, a total of 6 talukas were selected for the study. 300 dairy farmers were selected for the study. In the present study, a multistage sampling technique was used. Some variable like education (X₂), mass media exposure (X₁₀), extension contact (X₁₁), economic motivation (X₁₂) and scientific orientation (X₁₃) were found highly significant relationship with the partial regression coefficient. Out of fourteen indicators, 69.50 per cent of the total variation was accounted by a set of six independent variables, viz., extension contact, herd size, mass media exposure, scientific orientation, economic motivation, and education put together in the management efficiency of the dairy farmers.