International Journal of Agriculture Extension and Social Development

Content analysis is a method widely used to analyze the content and its features. A study was carried out to analyze the content of agriculture and allied sector and area wise fisheries information in newspaper and magazine during December, 2022 to December, 2023. The study was conducted to collect the information of articles of agricultural and allied sectors published in leading newspaper and online magazine. In addition to this, specific area wise information of fisheries sector were also studied. Data was collected from hard copies of newspaper and soft copies of online magazine. For study purpose Agrowon and Krishi Panan Mitra Magzine were selected as leading media and were analyzed by using frequency method. Findings were revealed that majority of information was published in Agrowon newspaper on agriculture (30.33%) followed by veterinary (27.21%), horticulture (28.77%), fisheries (10.02%), dairy (5.98%) and floriculture (2.86%). Among fisheries sector, majority of information was published on aquaculture area (63.63%) followed by Ornamental (18.18%), Fish processing (5.19%), Aquatic Animal Health Management (5.19%) and Aquatic Environment Management (3.89%). It is revealed that less coverage was given on fisheries sector as compared to other sectors. More number of articles of fisheries sector to be increased to improve overall knowledge of farmers.