International Journal of Agriculture Extension and Social Development

author(s)
D Swapna, Dr. P Prashanth, Dr. B Savitha and Dr. B Padmaja

abstract
The transforming of Indian agriculture in todays world is connected to the digital technologies and startups. Government policies are also focusing on the startup growth and modernizing the agricultural sector. As the entrepreneurs in recent times are aspiring to serve the agricommunities they facing some challenges in different stages of startups and also in reaching farmers. The present study was selected with 30 agristartup entrepreneurs and 90 farmers were selected randomly who are receiving services from three successive years. Lack of awareness on supporting institutions (86.66%) in the ideation stage followed by Agristartups are bootstrapped and there is no awareness of grants from the government (83.33%) in concept development and Lack of quality and reliable data sets (80.00%), in commitment stage are among entrepreneurs and lack of knowledge on services related to agristartups on AI (81.11%) as personal constraint faced by farmers followed by shortage of time to know the agristartups on AI (78.89%) and Lack of services from seed to harvest (88.88%) as technological constraint were reported by farmers. The suggestions were effective agristartups on artificial intelligence concentrating on farmers oriented services (73.33%), followed by encouraging agri graduates in setting up agristartups on artificial intelligence (71.66%), quick response from the agristartups on artificial intelligence (70.83%).