International Journal of Agriculture Extension and Social Development

author(s)
Pushpa KV, Amalendu Kumar and RS Singh

abstract
As India’s ambition to become an advanced economy Viksit Bharat vision with GDP expanding from $3.4 trillion to $30 trillion by 2047, the centenary of India’s independence. This will be achieving through introduction and popularization of digital mode of transactions in general and agriculture in particular. India is an agrarian country and economy is based on the agriculture and this sector will be profitable by using new digital models. In this backdrop a study was carried out in Karnataka state to access the role of startups in enhancing the farmer’s income. For purpose of the study 6o startups farmers and 60 APMC farmers were directly interviewed and used various statistical models to know the status. The study reveals that the shortest channels of marketing provide higher price to producer’s in consumer’s rupee but it was rarely in practiced. However, startups of agri -tech provided higher percentage of producer’s share in consumer’s rupees due to very less involvement of middlemen and it is confined up to only vegetables crops. The drawback of APMC can be removed by the innovations of e-commerce, e-trading, e- marketing, agri -tech startups in present digital era. The study also finds so many interesting observations and on the basis it is expected to agri-tech model will be most beneficial for the farmers if constraints are addressed. Government supports will be helpful in providing the speed of adoption and increase in economic conditions of the farmers in future.