International Journal of Agriculture Extension and Social Development

author(s)
Sumedh Swanand Joshi, Dr. SC Warwadekar, Dr. MM Kulkarni and Tejashri Pandurang Dahiphle

abstract
The study was conducted in Ratnagiri and Sindhudurg districts of South Konkan region of Maharashtra. Four tehsils were selected randomly from Ratnagiri and Sindhudurg districts. The respondents were GI registered mango growers. 30 respondents were selected randomly from each tehsil. Thus total 120 respondents were selected for present study. The study indicated that majority of the respondents were in middle age category with graduation and above level of education having family size of 4-6 members, business (agri-business) as their major occupation, semi-medium size of land holding, low range of annual income, medium level of income generated from mango, low mango yield, low area under mango cultivation, medium level of market orientation, fair level of market accessibility, medium level of use of social media having most of them using WhatsApp. Nearly half of the respondents had membership in one organization, with medium level sources of information.