International Journal of Agriculture Extension and Social Development

author(s)
Kaminee, Dr. YK Singh, Shailesh Kumar Tripathi and Dr. DP Rai

abstract
The study was conducted in Khargone district of Madhya Pradesh, purposively selected for its active involvement in agricultural development schemes such as ATMA and RKVY. Two blocks, Khargone and Barwah, were chosen due to higher farmer participation in extension activities. From these blocks, four villages—Nahjhiri, Badgaw, Bamanpuri, and Naya—were randomly selected based on the presence of active interventions. A total of 120 respondents, 30 from each village, engaged in farming or allied activities and exposed to government programmes, were surveyed to gain relevant insights into the evolution of extension strategies in the district. The analysis in Khargone district revealed that most farmers were middle-aged, with basic schooling, small to semi-medium landholdings, moderate farming experience, and lower-middle income. Positive attitudes towards ATMA and RKVY were strongly associated with information sources (r = 0.509**), extension contacts (r = 0.487**), and education (r = 0.471**), while social participation (r = 0.428**) and landholding (r = 0.392**) also contributed significantly. Challenges included lack of timely information (37.5%), financial constraints (25%), and poor coordination, whereas over half (56.7%) valued farmer field schools, and 45% appreciated ICT tools, highlighting a preference for practical, participatory, and technology-driven extension approaches.