International Journal of Agriculture Extension and Social Development

author(s)
Urvashi, Ashutosh Singh Rajpoot, Varsha Patel and Ranjana Janbandhu

abstract
Attitude plays a vital role in determining the willingness of farmers to adopt new technologies. This study was carried out in Khargone district of Madhya Pradesh to assess the attitude of farmers towards ICT tools used for agricultural innovations. A total of 120 farmers were surveyed using a structured interview schedule, and data were analyzed using frequency, percentage, mean, standard deviation, and categorization into attitude levels. The results indicated that a majority of farmers (around 70%) exhibited a moderately favorable attitude towards ICTs, while a smaller proportion showed highly favorable or less favorable attitudes. Farmers appreciated the usefulness of ICTs for accessing weather forecasts, market information, and government schemes. However, challenges such as lack of confidence, technical knowledge, and language barriers limited full adoption. The findings suggest that although farmers’ attitudes towards ICTs are generally positive, systematic training and localized content are needed to strengthen adoption.