International Journal of Agriculture Extension and Social Development

author(s)
Harshali M Bansode, MV Ajotikar, Pallavi D Suryawanshi, VJ Tarde and AB Bhosale

abstract
The SWOT analysis highlighted the company’s strengths such as favourable climatic conditions, strategic collaborations, and access to direct marketing platforms. The weaknesses are like question of marketing extra produce, loss due to climatic change and lack of postharvest infrastructure were also identified. Opportunities include growing demand for berries, successful adoption of controlled-environment agriculture, and availability of new varieties such as white strawberries. However, the company also faces threats from climate change, competition from private firms, and post-harvest losses.