International Journal of Agriculture Extension and Social Development

author(s)
Aparna Purohit, MA Khan, Anuja Mariya Wilson and Shana Srivalli

abstract
This research article sheds light on the occupational characteristics of women vegetable sellers in Raipur, Chhattisgarh. By surveying 120 women across 12 markets, the study paints a vivid picture of their work routines and earnings. Most of these women dedicate themselves fully to vegetable retailing, typically working 3-6 hours a day. They carry vegetables in auto-rickshaws, usually purchased from wholesalers, to their customers. These women usually offer 6-10 different types of vegetables, managing up to 100 kg of produce daily. However, their work is not without hurdles. Many struggle with inadequate storage facilities, generating a wastage of less than 10 kg per day and a lack of basic amenities in the markets. Despite these challenges, a significant number of these women manage to earn between ?400 and ?800 per day while spending less than ?200 on marketing, which showcases their resilience and business skills. The study also delves into the profit margins for various vegetables, revealing an average margin of 28.42% across 31 different types. This information not only highlights the economic viability of their trade but also underscores the important role these women play in urban India's informal economy.