The study was conducted in Sonipat district of Haryana to identify prevailing marketing channels, and analyze marketing costs, margins, price spread, and marketing efficiency in sweet corn. Primary data for the agricultural year 2024-25 were collected from 80 farmers, wholesalers, retailers, millers, and masakhores using a multi-stage purposive sampling technique. Five marketing channels, including three mandi-based and two non-mandi-based routes, were identified. Results indicated that marginal farmers devoted the highest proportion of their operational area (88.11%) to sweet corn cultivation, while large farmers allocated only 44.37%. Marketing cost was highest in Channel I (?2,200/quintal) and lowest in Channel IV (?1,000/quintal). The producer’s share in the consumer’s price ranged from 37.76 per cent in Channel I to 61.26 per cent in Channel IV. Marketing efficiency analysis showed that shorter channels, particularly Channel IV and Channel V, recorded higher efficiency scores under Shepherd’s (3.15 and 3.67, respectively) and Acharya’s (1.58 and 1.29, respectively) methods. The findings suggest that reducing the number of intermediaries and improving direct market access can significantly enhance producer returns and marketing efficiency in sweet corn marketing.
Parminder Singh, Aakashdeep, Rajratan Pandey, Parveen Kumar Nimbrayan, Neelam Kumari. Assessment of marketing costs, margins, and efficiency in sweet corn marketing in Sonipat, Haryana. Int J Agric Extension Social Dev 2025;8(8):597-602. DOI: 10.33545/26180723.2025.v8.i8i.2319
