International Journal of Agriculture Extension and Social Development

author(s)
Jayashree MP and Kalyan Ghadei

abstract
Coconut (Cocos nucifera) is the major crop of Kerala. Nearly 15 per cent of Kerala’s annual income is derived from the coconut sector. There is a constant presence of coconut in the socio cultural scenario of Kerala – viz; Indigenous Technical Knowledge (ITK), rituals, art forms, food, medicines, cosmetics, handicraft, myths, etc. There is no other crop as coconut which is connected with the culture of the state to such a large extent. This paper is an experience sharing about using social media and music as tools for disseminating data regarding socio cultural expressions of coconut. To materialize this, a Youtube channel was launched exclusively towards the purpose. Tunes were set to the already available lyrics (traditional types) connected with agricultural and socio cultural relevance of coconut and also to the new lyrics composed during the period 2022 to 2025. Accordingly, musical and narrative videos were produced and uploaded to the above said channel on a weekly frequency. This was basically aimed to compile the scattered data on socio-cultural expressions of coconut under a single umbrella and to highlight the contextual relevance of innovative extension through digitalization and music, thereby contributing to more effective storage and dissemination of information.