International Journal of Agriculture Extension and Social Development

author(s)
Harshali M Bansode, MV Ajotikar, Pallavi D Suryawanshi, VJ Tarde and AB Bhosale

abstract
The study focuses on the Valley of Berries Farmer Producer Company (FPC), established in 2021 in Satara district, Maharashtra, to empower small and marginal strawberry growers in Wai, Mahabaleshwar, and Jawali tehsils. The company supports farmers through technical assistance, quality input supply, and improved market linkages. A sample of 150 farmer members was surveyed using a structured interview schedule to assess the benefits gained across technical, economic, marketing, social, and psychological dimensions. The results revealed that 72.67 per cent of the respondents experienced a high level of overall benefits. Significant findings include increased agricultural production, improved income, access to distant markets, reduced exploitation by traders, and enhanced self-esteem and security. The company also played a crucial role in reducing migration and promoting collective action. The study highlights the effectiveness of FPCs in addressing the challenges faced by small and marginal farmers and their potential in promoting rural development.