International Journal of Agriculture Extension and Social Development

author(s)
Narendra Kumar Choudhary, SS Sisodia, Rajeev Bairathi, GL Meena, KD Ameta and PB Singh

abstract
Agricultural extension or agricultural advisory services comprises entire set of organizations that support people engaged in agricultural production and facilitate their efforts to solve problems; link to markets and other players in the agricultural value chain; and obtain information, skills and technologies to improve their livelihoods and filed demonstration and field activities. Institutional mechanism in the form of Agricultural Technology Management Agency (ATMA) at district level was initially pilot tested under Innovations in Technology Dissemination (ITD) component of National Agricultural Technology Project (NATP) in seven states of the country during the period 1998 to 2004. With successful experimentation of project, the Government of India decided to launch the ATMA programme as a full-fledged scheme during 2005- 06. The present study was undertaken in Udaipur and Bhilwara districts of Rajasthan in each districts two ATMA block were selected on the maximum number of ATMA beneficiaries and each selected block four villages selected on the maximum number of ATMA beneficiaries total sixteen village will be selected for present investigation. Thus, the total 240 beneficiaries were selected for the study. It was observed that seven personal characters selected likes that age caste, social participation, size of land holding, education, annual income and occupation outlook was about ATMA beneficiaries.