International Journal of Agriculture Extension and Social Development

author(s)
Alok Kumar, NR Meena, RK Doharey, DK Singh and Aditya Singh

abstract
The study was conducted in 2024-25 Azamgarh District of Uttar Pradesh, there are seventy-five districts out of these districts, Azamgarh District is selected purposively for the study to understand the ground reality of rice production technology with respect to the issues in the village. Azamgarh district has Twenty-two block out of these blocks, two block Jahanaganj and Rani ki Sarai were selected to the study because socio-economic status of the farming community of this area is poor and less aware with the advancement in agriculture technology. selection of respondents was done by random sampling method and 10 respondents were selected from each identified 20 villages to make a total sample size of 200 respondents. Descriptive research design was followed for the present study. For the analysis of data Arithmetic mean, Standard deviation, Frequency, Percentage, Minimum and Maximum value were used. Analysis of data reveals that majority of the respondents 60.00 Per cent belonged to middle age group (33-54) years, majority of respondents 38.50 Per cent belonged to General caste category, majority of respondents 90.50 Per cent belonged to Hindu religion category, majority of the respondents 94.50 Per cent were literate, majority of respondents 61.50 Per cent belonged to the annual income of Rs. (02.08 to 03.49 Rs.), majority of respondents 68.00 Per cent belonged to (1.01- 2.0 ha.) small farmers category, majority of respondents 55.00 Per cent belonged to no participation in any organization, majority of respondents 53.50 Per cent belonged to mixed housing pattern categories, maximum 59.00 Per cent of respondents was belonged to medium level of risk orientation, majority of 78.00 Per cent of respondents found in medium level of scientific orientation, majority of 59.00 Per cent respondents having medium level of economic motivation, maximum respondents contact to Gram Pradhan, got at 1^st rank in formal sources, maximum respondents contact with family members, got at 1^st rank in informal sources, majority respondents used mobile, got at 1^st rank in mass media exposure of extension contacts.