International Journal of Agriculture Extension and Social Development

author(s)
Asha Rani, Neena Sareen and Bidyut P Gogoi

abstract
The Agricultural Technology Management Agency (ATMA) plays a vital role in strengthening agricultural extension services by promoting technology dissemination and capacity building among farmers. This study was conducted to assess the knowledge level of ATMA beneficiaries and evaluate its effectiveness in enhancing agricultural practices. The research was carried out using an ex-post facto design, with data collected from 200 beneficiaries selected through a combination of purposive and simple random sampling methods in Bikaner and Sriganganagar districts of Rajasthan. The findings revealed that the majority of the beneficiaries (99.05%) possessed a medium to high level of overall knowledge regarding ATMA activities, indicating the effectiveness of the agency’s initiatives. The study highlights the importance of understanding the beneficiaries' knowledge levels to identify gaps in implementation and improve the outreach and impact of ATMA programs also underscoring the need for continuous evaluation and feedback mechanisms to ensure that beneficiaries are well-informed about the available resources and opportunities provided by ATMA.