International Journal of Agriculture Extension and Social Development

author(s)
PP Wani, BN Ganvir, VK Khobarkar, VS Tekale, SR Patil and RD Walke

abstract
This study examines the economic viability of orange processing in the Vidarbha region of Maharashtra, focusing on cost structures, returns, break-even points, marketing mechanisms, and overall profitability of processing units. Primary data were collected from selected small, medium, and large-scale orange processing units during the year 2020-21. Products studied include orange squash, juice, and marmalade. Analysis reveals that the average capital investment across units stood at Rs. 14.85 lakh. The average quantity of oranges processed per unit was 4,200 kg, which yielded approximately 2,520 liters of processed juice. The average per liter cost of production was Rs. 83, while the sale price averaged Rs. 120 per liter, generating gross returns of Rs. 3,02,400 and net returns of Rs. 93,400. The benefit-cost ratio of 1.45 suggests the activity is financially sustainable. Major marketing channels include retail outlets, wholesalers, and institutional buyers.