International Journal of Agriculture Extension and Social Development

author(s)
Mini, Megha Goyal, Atul Dhingra and Suman Gahalawat

abstract
The Pradhan Mantri Jan Dhan Yojana, launched on August 28, 2014, by Honorable Prime Minister Shri Narendra Modi, is one of the largest social welfare programs carried out by the NDA government. This path-breaking initiative was launched with a vision of financial inclusion through offering the underprivileged masses economical access to banking services including savings and deposits accounts, remittances, credit, insurance and pension. This flagship program of offering universal access to banking outlets, especially to the unbanked and financially excluded was taken up. This paper examines the bridge of financial inclusion, implementation, coverage and effectiveness of PMJDY using national and state-level data with a special reference to Haryana. Despite impressive numerical success in terms of account openings and RuPay card issuance, challenges such as account dormancy, limited financial literacy, and infrastructural gaps persist. Through a district-wise segmentation of Sub-Service Areas (SSAs) and beneficiary information, the article points towards the significance of context-sensitive policy delivery. The research contends that financial inclusion ought not to be viewed simply as the provision of service but as an adaptive process involving community outreach, digital knowledge and trust-building initiatives to promote the efficacy of PMJDY and bring financial empowerment to the masses and for the long term.