International Journal of Agriculture Extension and Social Development

author(s)
Atul Chaudhary, Ishita Mandla, Aman Sharma, Manoj Kumar Vaidya and Sudesh Rani

abstract
India's varied climate and topography make it the perfect place to grow a wide range of vegetables. India has surpassed China as the world's second-largest producer of vegetables. Examining the obstacles to vegetable marketing in the Kullu district of Himachal Pradesh was the aim of the current study. Producing vegetables involves a lot of marketing. There are ten notified market areas in the state of Himachal Pradesh. Its main objective is to safeguard the farming community's interests. Ten of the state's 59 operational markets are primarily regulated. The state has established regulated markets that are advantageous to farmers. Despite having the bare minimum of amenities, these markets lack cold storage, grading sheds, mechanical grading, packing, and other facilities that are necessary for a regulated market. Therefore, five traders, five wholesalers, and five retailers were chosen at random from the Bhunter market to investigate how the market operates in order to look at the different marketing aspects of vegetables. Constraints were examined using the Garret ranking technique. It is crucial to remember that all sample farmers' responses were the main focus of these restrictions. The questions asked the respondents to rank the issues. Thus, the study focused on a number of issues related to the production and distribution of vegetables in the research region.