International Journal of Agriculture Extension and Social Development
2025, Vol. 8, Issue 6, Part I
Entrepreneurial behavior of coffee growers
Bharath HL, Bharath Kumar TP, Praveen P, Basavaraj Beerannavar and Narayana S Mavarkar
The importance of Horticultural sector in Indian economy can be visualized from the fact that it accounts for 30 per cent of India’s agricultural GDP. Coffee is the world’s second most traded commodity. Indian coffee is known to be “The world's best shade-grown 'mild’ coffees”. The development of any nation depends primarily on the role played by entrepreneurs. An entrepreneur organizes the economic ventures for producing goods and services at lower cost with setting up new business. Entrepreneurship is the capacity for innovation and caliber to introduce innovative techniques in business operations. Since coffee crop is one of the major horticultural exports crop the coffee growers are looking the coffee cultivation has an enterprise/industry and also for the reason that huge amount of finance, manpower, land, input is involved in coffee production. Subsequently, there is an involvement of much entrepreneurial behaviour in the production of the coffee. Hence, the objective is to analyze the entrepreneurial behaviour of coffee growers. The study was conducted in Chikkamagaluru and Kodagu District of Karnataka in to study the adoption practices of coffee growers. Random sampling method was used to select 120 respondents. The primary data was collected from respondents using pre-tested interview schedule. In Overall Entrepreneurial behaviour of coffee grower’s it is clear that majority (40.00%) of the respondents belonged to the medium entrepreneurial behaviour category. Whereas, 30.84 per cent of them are in high entrepreneurial behaviour category and 29.16 per cent are of low entrepreneurial behaviour category. In case of different components of Entrepreneurial Behaviour of Coffee Growers it could be observed that most (42.50%) of the respondents had medium levels of innovativeness, decision-making ability (40.00%), achievement motivation (44.16%), economic motivation (42.50%) and risk orientation (53.34%), majority (45.84%) of the respondents had a low level of leadership ability and nearly half (49.17%) of respondents had a high level of scientific orientation.
