International Journal of Agriculture Extension and Social Development

author(s)
Madhvi Khatri, Ishika Sharma and Monika Negi

abstract
Sustainability, cultural legacy, and social equality all meet in the Indian fashion business, which is at a crossroads. This article delves at the ways sustainable fashion techniques in India might spur social development and preserve cultural heritage. Analysing the fashion industry's structure, it brings attention to the role of artisanal expertise and traditional crafts in promoting environmentally conscious innovation. Sustainable development approaches, rent-based systems, and closed-loop supply chains that match fashion with circular economy ideas are explored in the research. The article also takes a look at how people feel about slow fashion, how consumers are starting to embrace the concept, and how the handloom industries may help local communities. The study assesses how international agreements, industry norms, and governmental regulations all play a role in creating a more sustainable environment. The incorporation of design-led methodologies and technical advancements, as well as case studies of craft-based businesses, highlight realistic tactics for execution. Despite encouraging progress, the research acknowledges obstacles including reluctance from the mass market, inadequate infrastructure, and gaps in the implementation of policies. The research concludes that in the long run, sustainable fashion in India would help the country's economy and ecology weather storms while also protecting its cultural heritage. In order to facilitate this change, we provide suggestions for future studies, government initiatives, and business practices.