International Journal of Agriculture Extension and Social Development

author(s)
Rutik Joshi, Dr. Mehul G Thakkar and Dr. Swati S Sharma

abstract
India’s agricultural growth is becoming more and more dependent on hybrid technology, especially for staple crops like paddy, to make sure that food is safe, that harvests are strong, and that production goes up. Even though science has made progress and more seeds are available, people still find difficulties in hybrid paddy adoption very often, especially in rural areas. The difference is mostly caused by farmers' perceptions of socio-economic, infrastructural, and structural barriers, which make it harder for them to buy and use hybrid seeds. It is important to understand these limits since the success of new ideas in the seed sector depends on how well farmers embrace them and how well they work in the field. This study is significant since it emphasises the demand-side perspective, acknowledging that the adoption of sustainable technology necessitates more than mere supply-chain efficiency. The study employs descriptive cross-sectional research in the tribal belt of Vyara taluka in Tapi district of Gujarat state, aiming to systematically identify and prioritise the principal challenges encountered by 100 hybrid paddy farmers. Thorough analysis of the collected data enables the researchers to come up with useful ideas in the form of actionable suggestions that can help make policies that are fair to everyone and intervention plans that work in the area.