International Journal of Agriculture Extension and Social Development

author(s)
Dr. Priti Dhankhar

abstract
The trend of e-shopping has become basic phenomena nowadays. Online shopping is an integral part of life due to its ease and availability. In the beginning stages of online shopping consumers were unwilling to buy apparels online due to range of limitations. But today the marketplace is able to conquer most of these limitations and able to build confidence among the consumers regarding online shopping. To study online shopping behavior of rural adolescent girl, a study has been conducted in DAV Girls college Kosli entitled,” Study of online and offline apparel shopping pattern of college going girls of DAV Girls college Kosli”. Total 402 respondents were selected randomly and data was collected through interview schedule and self-structured questionnaires through online mode. The data was tabulated and analyzed to draw inferences.