International Journal of Agriculture Extension and Social Development

author(s)
Suresh DK, Praveen P, Lakshminarayanan MT, Vinay Kumar R and Sanketh CV

abstract
The present study was carried out Mandya district in Karnataka state during 2024-2025 to analyze the attitude of farmers towards custom hiring centres. A sample of 210 farmers from seven custom hiring centres in seven taluks of Mandya district were randomly selected for the research study. Expost-facto research design was adopted in the present study. a greater proportion of farmers (42.85%) had more favourable attitude towards custom hiring centres, while 39.06 per cent of farmers had favourable attitude towards custom hiring centres and the remaining 18.09 per cent of the farmers were having less favourable attitude towards custom hiring centres. Education, innovativeness, management orientation, mass media exposure and extension participation of farmers had significantly contributed in developing favourable attitude of farmers towards custom hiring centres. Non availability of machinery during peak season was the major constraint encountered by majority of the farmers (74.28%) in the custom hiring centres.