International Journal of Agriculture Extension and Social Development

author(s)
SK Yameen Chan, B Aparna, IVY Rama Rao and K Kiran Prakash

abstract
Bengalgram is the single largest category of pulses, contributing 44.5 per cent to the basket of total pulses, followed by pigeon pea and urad bean. This research aims to analyze the attributes of bengalgram varieties preferred by farmers using Conjoint Analysis. Multistage purposive random sampling technique was used for the selection of respondents. The present study was conducted in the Kurnool district of Andhra Pradesh during Rabi 2023-24. From the Kurnool district, four mandals, from each mandal two villages and each village constituting 10 farmers growing NBeG 857 variety released by the regional agricultural research station and 10 farmers growing JG 11 variety, which is a desi variety, were randomly selected. Thus, a total of 160 farmers who were actively involved in bengalgram cultivation were randomly selected for the current study. The findings revealed that the most preferred trait of bengalgram farmers in Kurnool district are seed source (23.83%), followed by yield (23.13%), grain size (17.94%) and price of seed (12.53%). Maturity time (3.49%) and plant height (1.71%) were identified as the least preferred attributes. Conjoint analysis reveals key factors influencing variety selection and market dynamics. These findings can help researchers, policymakers, and extension agencies design targeted agricultural interventions and support systems that align with farmer preferences and enhance the crop productivity of bengalgram.