International Journal of Agriculture Extension and Social Development

author(s)
Urmila Krishna, Lakhwinder Kaur, Pankaj Kumar and Gaganpreet Kaur

abstract
Content is the vital part in a communication process. The quality of content has a significant impact on the effectiveness and utility of any communication process. Analysis of content provided in online media have a great role in ensuring the quality. In agriculture field, online medias including mobile apps are the most widely used media among farmers. The present study entitled “Content Analysis of PAU Kisan App for Major crops” was undertaken with the objective to analyse the content of app given under major crops in terms of readability ease, sufficiency of content, suitability of heading, uniformity in categorization of content, size and style of font, use of technical terms and availability and clarity of photographs. Total eight major crops were selected for the study viz, Wheat, Autumn sugarcane, Spring sugarcane, Desi cotton, Cotton, Paddy, Maize and Basmati rice. The results showed that the reading ease of content under major crops falls within standard and fairly difficult categories with scores ranges from 53.14 to 66.04. Photographs were completely available for the given content but clarity was less for many of them. The sufficiency level of content found high in comparison to package of practices. The headings given were completely suitable to the content provided and the categorization of contents followed a uniform pattern under each major crop. The percentage of technical term used in the content varied between 7.50% to 14.05% and the size and style of font displayed will be according to the default settings of smartphone.