International Journal of Agriculture Extension and Social Development

author(s)
Balaji Parasuraman, Santharam B, Selvanayaki S, Vidhyavathi A, Indumathi VM and Mugilan K

abstract
Agro-tourism is increasingly gaining popularity as a means of expanding the rural economy and providing farmers with valuable additional income. By mixing agriculture with tourism, it places rural living in the heart of tourist activities, which aligns perfectly with international travel trends. This study investigates the feasibility of implementing an agro-tourism concept in west Tamil Nadu, using Coimbatore and Pollachi as the target destinations. 140 farm visitors in the area provided information via questionnaires and guided interviews. According to the findings, tourists would like easily accessible locations, high-quality service, and unique seasonal activities. Agro-tourism has considerably aided rural livelihood development by allowing farmers to diversify their income, resulting in profits that are several times larger than while farming. Nonetheless, some of the existing major hurdles include insufficient infrastructure, limited awareness, internet connectivity issues, high operational expenses, and instability. Such issues can be addressed by leveraging government aid, improved infrastructure, effective marketing tactics, and farmer education, resulting in sustainable development. Agro-tourism in rural areas not only revitalizes the local economy, but it also protects cultural heritage and promotes sustainable agriculture. With strategic planning and stakeholder participation, agro-tourism has the potential to be a significant contributor to rural prosperity in Tamil Nadu.