International Journal of Agriculture Extension and Social Development

author(s)
Kaviya P and Dr. M Natarajan

abstract
Social media has emerged as a crucial platform for disseminating agricultural technology information, offering farmers access to real-time updates, expert advice, and peer-to-peer learning opportunities. However, various constraints hinder its effective utilization. This study explores the challenges faced by farmers in accessing agricultural technology information through social media. The major constraints include limited digital literacy, poor internet connectivity, high data costs, language barriers, misinformation, and a lack of personalized advisory services. Small and marginal farmers, particularly in rural areas, struggle with inadequate infrastructure, restricting their ability to leverage social media for agricultural advancements. Additionally, concerns over data privacy, cyber threats, and the authenticity of online information further deter farmers from actively engaging with social media platforms. The study highlights the need for capacity-building initiatives, affordable internet access, and the development of localized content in vernacular languages to enhance the adoption of social media for agricultural knowledge dissemination. Government and extension agencies must collaborate with technology providers to create farmer-friendly digital ecosystems. By addressing these constraints, social media can serve as an effective tool in bridging the information gap, ultimately improving agricultural productivity and sustainability.