International Journal of Agriculture Extension and Social Development

author(s)
G Pratishtha and M Nirmala Devi

abstract
This study investigates the demographic dynamics of agrotourism stakeholders in Coimbatore district of Tamil Nadu. Data were collected from 10 agrotourism venture owners and 100 visitors through structured interviews. The study highlights key demographic attributes such as age, gender, education, farm size, income, and visitor preferences. The findings revealed that venture owners are predominantly middle-aged, educated entrepreneurs managing medium to large farms, while visitors are primarily young urbanites seeking short recreational experiences. These insights underscore the potential for targeted marketing strategies and sustainable development in the agrotourism sector.