International Journal of Agriculture Extension and Social Development

author(s)
Pawan Kumar Yadav, Dr. Ameesh Jhon Stephen, Dr. Ashish S Noel and Dr. Akash Rai

abstract
The current investigation was carried out in Banda district of Uttar Pradesh with the sample size of 120 respondents. The supply chain of milk in Banda, a district located in Uttar Pradesh, faces various constraints that impact its efficiency and accessibility. These challenges include logistical inefficiencies, limited infrastructure, inadequate cold storage facilities, and fluctuating market prices. Small-scale dairy farmers often struggle with inconsistent supply and low productivity due to lack of modern technology and veterinary services. Additionally, the absence of proper transportation systems leads to delays and spoilage, especially during the hot summer months. Further compounding the issue is the fragmented nature of the supply chain, where multiple intermediaries drive up costs and reduce the profitability for both producers and consumers. The socioeconomic obstacles, such low levels of literacy and restricted access to finance, also hinder the growth and sustainability of the milk supply chain. This study aims to identify and analyse these key constraints in the milk supply chain of Banda, Uttar Pradesh, and suggest potential solutions to improve its overall effectiveness, thereby enhancing milk production, reducing wastage, and ensuring fair prices for both producers and consumers.