International Journal of Agriculture Extension and Social Development

author(s)
Lalla Ram, Virendra Pratap, Mothukuri Sai Vishal, Harish Chandra Singh and Raj Karan Sahu

abstract
The Kisan Mobile Sandesh (KMS) plays a crucial role in providing information to the farmers and analyses the effectiveness of parameters that are adopted by farmers. After the analysis profile of farmers on Kisan Mobile Sandesh, we found the effectiveness parameters that delivered the information about the condition of farmers and benefited farmers. The analysis of the12^th parameter after adopting Kisan Mobile Sandesh about farmers like Age, Education, Occupation, Landholding, Family Size, Income, Perception towards KMS, Cosmopoliteness, Economic Motivation, Information Seeking and Appropriateness of massages. We have found that Young age persons share 58.12 percent of among age group. In education, high school-engaged persons share 46.15 percent of among education group. In the Occupation group, farming communities shared 70.94 percent and farming + other 29.06 percent. The highest share of medium farmers with 49.57 percent in land holding group from among marginal and small land-holding farmers. 55.56 percent have shared by above 5 members in family groups. In the income group, 47.01 percent highest shared by high income group person in among all categorized income groups. In perception towards KMS, the highest shared by 45.30 percent by high category person from among category. The highest shared by medium cosmopoliteness person with 49.57 percent in among category. The highest percentage was shared by high economic motivation with 43.59 percent and high information seeking shared with 41.88 percent in its category. The inappropriate massage was highest shared by appropriate with 45.30 percent in its category.