International Journal of Agriculture Extension and Social Development

author(s)
Karravula Rakesh, Vasantha R, Ravinder Naik V, Vidyasagar GECH and Dhandapani A

abstract
The export orientation of paddy farmers in the rice-exporting regions of Telangana and Andhra Pradesh is a critical factor in their participation in rice supply chain. This study investigates the determinants and extent of export orientation among these farmers using an ex post facto research design. Data was collected from 160 paddy farmers across Nizamabad and Nalgonda districts of Telangana and East Godavari and West Godavari districts of Andhra Pradesh through structured interviews. The findings reveal that the majority (51.88%) of farmers exhibited low export orientation, followed by medium (35.62%) and high (12.50%) export orientation. Limited awareness of export opportunities, inadequate infrastructure, reliance on the Minimum Support Price (MSP), and stringent quality standards were identified as major barriers to export participation. The study highlights the need for enhanced market linkages, institutional support, and training programs to promote export-oriented farming. Strengthening these aspects can improve farmers competitiveness in global markets, ensuring sustainable income and growth in the rice export sector.