International Journal of Agriculture Extension and Social Development

author(s)
Sumit, Neeraj Pawar and DP Malik

abstract
This study aimed to assess the economic analysis and constraints faced by sunflower cultivation in eastern Haryana, specifically with the specific objective of economic analysis and identifying factors affecting production and marketing in the study area. A total of 50 farmers from two districts (Kurukshetra and Ambala) 25 farmers from each district were sampled. The result of the study revealed that the overall average total cost and gross return of sunflower cultivation was Rs. 111367 and Rs. 134644 per hectare, respectively. The return over variable cost and net return were Rs. 78804 and Rs. 23277 per hectare, respectively. Moreover, the value of overall B-C ratio was 1.21 which indicated the economic viability of sunflower cultivation in the study area. Major production problems were low productivity of crop followed by high incidence of insect pests/birds, shortage of human labour and high post-harvest losses. Similarly, major marketing problem were lower price of the produce followed by less number of buyers and lack of markets access, non-availability of processing facilities in the area, problem of moisture contents and high transportation cost etc.