International Journal of Agriculture Extension and Social Development

author(s)
Bheemireddy Siva Teja, Md. Ali Baba, P Radhika and K Supriya

abstract
This study examines the socio-economic profile, awareness, usage patterns, and key factors influencing the adoption of biofertilizers among paddy farmers in Konaseema district. A survey was conducted with 64 farmers, collecting data on landholding size, education, income levels, biofertilizer awareness, application practices, and satisfaction levels. The findings reveal that 75% of the respondents were aware of biofertilizers, with accessibility being high in local markets. However, cost and promotional activities significantly influenced adoption rates. Among the various biofertilizers used, Vesicular Arbuscular Mycorrhiza (VAM) was the most preferred, followed by Azospirillum and Rhizobium. Satisfaction levels indicated that 43% of farmers were highly satisfied with biofertilizer performance. Promotional strategies such as farmers' meetings and posters were the most effective in encouraging adoption. The study highlights the need for targeted awareness programs and improved accessibility to enhance biofertilizer adoption, thereby promoting sustainable agricultural practices in the region. However, constraints such as limited technical knowledge, inadequate training, and financial barriers still hinder widespread adoption, requiring focused interventions for effective utilization.