International Journal of Agriculture Extension and Social Development

author(s)
VT Dawane, Dr. PS Kapse, Dr. RP Kadam, Dr. SR Jakkawad, Dr. PR Deshmukh, Dr. SS More and Dr. DN Gokhale

abstract
This study investigated the majority of the respondents (80.00%) who used both Phone Pay & Google Pay, (20.00%) preferred cash on delivery, and (1.66%) were used collectively Phone Pay, Google Pay, Online Banking, Yuno App & Bhim app. Also, this study further explored that (24.45%) of the respondents used WhatsApp, Mobile Call, and SMS as an online platform for marketing their agril. Produce, (10.00%) What’s app, Mobile Call, (1.12%) YouTube Channel (Goshala) & What’s app, (27.78%) What’s app only, (11.67%)What’s app, Instagram, Facebook, (1.67%) What’s app, Facebook,Instagram, (2.23%) What’s app, Mobile Call, youtube channel, (6.67%) What’s app, Facebook, (0.55%) What’s app, Fruits Bowl, Bighaat, Amazon. Again this study found that (38.34%) of respondents were marketing majorly vegetables through online agricultural marketing platforms and (41.12%) of respondents were marketing majorly fruits through online agricultural marketing platforms.