International Journal of Agriculture Extension and Social Development

author(s)
G Balaji, D Vengatesan and D Balu

abstract
Entrepreneurship in agriculture is becoming an essential part of the path to boosting innovation, job creation and local self-sufficiency. This study focused on what drives undergraduate students of agriculture and horticulture at Annamalai University to think about entrepreneurship as a career option. It focused on key aspects like their mindset, intention, self-confidence, individual traits and external challenges. A total of 110 students took part in this research by answering a structured questionnaire, which was in Google Form format and the responses were studied using basic statistical tools. Results showed that students generally had a fair level of interest and motivation in entrepreneurship. Confidence in their own abilities (mean = 2.71) was the strongest factor, showing they believe they can manage business hurdles. But problems like not enough funds, lack of business guidance and unpredictable markets (mean = 2.69) still hold many backs. Their general attitude (mean = 2.63) and personal background (mean = 2.59) also had an impact, though not as much. Even though the students have a positive view of business ventures, they often find it difficult to take the first step due to outside limitations. The results highlight and hint at the urgent need for colleges to provide better entrepreneurship courses, practical mentoring and stronger links with industry and funding bodies. A solid support system with training, hands-on exposure and government assistance can play a prominent role in helping young people succeed in agribusiness. This research points to the value of building a nurturing environment to grow future agripreneurs, which can spark rural growth and long-term change.