International Journal of Agriculture Extension and Social Development

author(s)
Huidrom Bliss and Ritu Mittal Gupta

abstract
Green consumption is the process of avoiding goods which significantly damage the environment in production and consumption practices that lead to serious environmental issues such as global warming and climate change, so, environmental issues are necessary to handle properly because of its important role in sustaining human life. The present study assessed green consumption practices among students of four Agricultural Universities in India and the sample comprised of 336 students. A self-structured interview schedule was developed for the study. Data were collected using a four-point continuum scale to measure the frequency of green consumption behaviours. Findings revealed that students exhibited low to moderate level of green practices, with higher engagement in energy and water conservation and lower involvement in plastic reduction and environmental safety measures. Gender differences were non-significant, while residence and family type showed significant associations. The study highlights the need for enhanced environmental education and sustainability initiatives in universities.