International Journal of Agriculture Extension and Social Development

author(s)
P Lakshmi Priya, G Sivanarayana, Mathi Girishma, Vishalakshi Choubey and Penadyala Keerthi

abstract
The development of mobile phone applications offers a real-time and efficient platform for sharing agricultural information among farmers, extension officers, and institutions. These apps serve as a promising tool to enhance agricultural productivity in the country. The main target of the study was on the attitude of farmers towards mobile apps in the Kakinada district of Andhra Pradesh. The study was performed in a simple randomly chosen district and respondents were selected purposively who are using mobile apps. Data was collected from the respondents with the help of well-structured interview schedule during the year 2024. The acquired data was analysed by using mean and standard deviation. The findings showed that majority (68.33%) of the farmers had favourable attitude towards mobile apps, followed by highly favourable (22.5%) attitude and rest (9.17%) of the farmers had least favourable attitude towards mobile apps.