International Journal of Agriculture Extension and Social Development

author(s)
Namitha Rajendran, GN Thorat and Shrutiba Zala

abstract
Secondary agriculture includes value-added activities beyond primary farming, aimed at reducing waste and increasing income. Many youths view these practices as an opportunity for self-employment, increased income, and modern farming. However, attitudes may vary based on awareness, education, access to resources, family or community support etc. Understanding their attitude is crucial for designing effective policies and programs that encourage youth participation, reduce rural unemployment, and promote sustainable agricultural development. The study was conducted in Kheda district with a total of 120 respondents through a structured interview schedule. From the study it was found that more than half (51.67%) of the respondents had favourable attitude towards secondary agriculture practices, followed by a neutral and unfavourable attitude. The correlation between profile characteristics of the rural youth and their attitude towards secondary agriculture practices revealed that the variables viz, entrepreneurial experience, annual family income, training received, social media exposure, scientific orientation, risk orientation, market orientation were highly significant at 0.01 level of significance.