International Journal of Agriculture Extension and Social Development

author(s)
Prachitha Kandi and Kalpna Gupta

abstract
Growing global concern about diet-related diseases and environmental sustainability has renewed interest in nutrient-dense traditional grains such as millets. Despite their nutritional and ecological advantages, consumption among young adults remains low. This study assessed awareness, perceptions, and barriers to millet consumption among 100 young adults (18-25 years) from Banaras Hindu University. A descriptive, cross-sectional, survey-based quantitative design was used. Data were collected through a structured questionnaire and analyzed using percentages and frequency distributions. Results showed that 91 % of respondents were aware of millets, and 95 % recognized them as nutritious foods; however, only 7 % consumed them regularly. Limited recipe knowledge (48 %), perceived higher price (33 %), and inconsistent availability (56 %) emerged as major barriers. Most participants viewed millets positively as a blend of traditional and modern foods and expressed willingness to replace rice or wheat if millets were more accessible and affordable. The findings emphasize that awareness alone does not guarantee adoption. Tailored nutrition-education campaigns, simplified cooking resources, and improved market accessibility could help mainstream millets in young adults’ diets, supporting both public health and sustainable food systems.