International Journal of Agriculture Extension and Social Development

In India, agricultural supply chain has long been contrived by intermediaries, inefficiencies and market regulations under APMC framework. The APMC manage the market operations, sets the market fees, ensure fair practices and regulates the trader licenses. In 2024, the study examined the impact of e-marketing platforms and digital mandis on the Indian agricultural supply chain. The objective was to assess the digital interventions improved market transparency, farmers income and supply chain efficiency. With the help of digital platforms such as e-NAM, Kisan-Mandi, etc. are reformation of agricultural marketing by upgrading farmers income, enhancing the transparency, reducing transaction costs and fostering inclusive growth. Although, Information and Communication Technology (ICT) is supported by the advances of digital interventions foster financial inclusion, minimize the post-harvest losses and promote inclusive growth. This paper emphasizes the role of e-marketing platforms in revolution of agricultural marketing and orienting the India`s agriculture with global supply chain practices and sustainability objectives.