International Journal of Agriculture Extension and Social Development

author(s)
Vaishnavi R Patil and Dr. Pallavi S Jambhale

abstract
The Indian agriculture sector faces persistent challenges related to low technology penetration, limited access to modern tools, and slow behavioural transformation among farmers. To bridge this gap, agricultural exhibitions like Krushik, held annually in Baramati, Maharashtra, have emerged as interactive knowledge platforms that connect farmers directly with innovations, agri-tech companies, and extension institutions. This study evaluates the impact of Krushik Exhibition on the adoption of agricultural technologies among visiting farmers. Using primary data collected from 200 farmers who attended the 2025 Krushik Exhibition, the study employs a structured Technology Adoption Index (TAI) to quantify adoption levels and uses ANOVA analysis to examine the influence of various socio-economic factors. The results reveal that 80% of the farmers adopted at least one new technology after attending the event, with a high average TAI score of 88.24%. Key adoption drivers included cost-effectiveness, peer influence, and the opportunity to engage directly with product demonstrations and service providers. Further, ANOVA tests show statistically significant differences in adoption behaviour based on education level, landholding size, and farming experience. These findings highlight Krushik’s effectiveness as a participatory and experiential extension model that promotes practical learning and boosts confidence in modern agricultural practices. The study concludes that agricultural exhibitions can act as strong enablers for technology dissemination and recommends strengthening outreach strategies to include smallholders and marginalized groups, ensuring inclusive and widespread adoption.