International Journal of Agriculture Extension and Social Development

author(s)
Prajwalita Neog and Bipasa Saikia

abstract
The concept of green products was first introduced in the 1990s; however, consumer awareness remains limited. This study investigates consumer awareness regarding green packaging materials in the most visited fast-food outlets across Kamrup Metropolitan District, Assam. A detailed questionnaire was prepared and circulated among 16 fast-food outlets, collecting responses from 115 consumers aged below 18 years to above 59 years. The collected data were analyzed using statistical tools, including cross-tabulation, Pearson’s correlation, and the Chi-square test, to examine the relationship between awareness levels and demographic variables such as age, gender, income, educational background, occupation, location, and marital status. The results indicate that consumers in the age groups II to V exhibit higher levels of awareness. Females demonstrated higher awareness than males. Graduates were more aware than postgraduates, while government employees showed the highest awareness levels, followed by business employees. Urban consumers were more aware than their rural counterparts, and married couples demonstrated higher awareness of green packaging materials. Pearson’s correlation analysis revealed that age and educational level exhibit a strong positive correlation with awareness, whereas gender shows a negative correlation. The Chi-square test was employed to examine the relationship between monthly expenditure on green products and age groups. The observed Chi-square value was greater than the tabulated value at 15 degrees of freedom, indicating a significant relationship.