International Journal of Agriculture Extension and Social Development

author(s)
Sree Hari Kumar S, Jebapreetha D, Agathiya S, Azhaki M, Bhuvaneshwari S, Rithis Babu B and Sanjeevee SD

abstract
Agriculture in India is experiencing rapid digital transformation through the integration of Internet of Things (IoT) and social media. IoT technologies, including soil sensors, automated irrigation, and weather monitoring devices, provide real-time data for precision farming, while social media platforms facilitate peer-to-peer learning, knowledge dissemination, and access to market information. This study investigates the awareness, adoption, and utilization of IoT and social media among farmers in Theni district, Tamil Nadu. A purposive sampling method was employed to select 125 respondents across four blocks, and data were collected through structured interviews. Findings reveal that the majority of farmers demonstrate medium levels of awareness, knowledge, and usage of IoT and social media.