International Journal of Agriculture Extension and Social Development

author(s)
Thirumalai Nambi S, GN Maraddi, SV Halakatti and MR Nayak

abstract
India is rapidly emerging as a global leader in start-up innovation, with nearly 4,300 Agri-startups contributing to the transformation of its agricultural sector. These enterprises are enhancing farmer incomes, advancing technology adoption, and diversifying agricultural activities across various domains, including Agri-tech, food processing, organic farming, and dairy. Karnataka, with its vibrant entrepreneurial ecosystem, was purposively selected for the present study conducted during 2023-24. A total of 45 Agri-startup entrepreneurs were selected through purposive sampling, with an equal distribution across the Agri-tech, food technology, and sustainable agriculture sectors. Data were collected through personal interviews using a structured schedule and analyzed using frequency and percentage. Findings revealed that most Agri-startups were located in urban areas (51.11 per cent), with private limited companies forming the predominant ownership structure (46.66 per cent). Farmers (62.22 per cent) and consumers (57.77 per cent) emerged as the primary target groups. Product innovation was the most common form of innovation (51.11 per cent). All startups adopted direct marketing, while 71.11 per cent utilized online platforms to reach wider markets. Incubator engagement was most prominent at the ideation stage (68.88 per cent), and mentorship constituted the key support service (75.55 per cent). Enterprise activities were diverse, encompassing processed foods, organic products, agricultural inputs, and services such as farm automation and farmer training. The study highlights the growing significance of Agri-startups in bridging technological and market gaps in agriculture. The findings provide insights for policymakers, incubators, and support institutions to strengthen the startup ecosystem and promote sustainable agricultural entrepreneurship in Karnataka and beyond.