International Journal of Agriculture Extension and Social Development

author(s)
Bikash Ch Das, Ridip Ranjan Saharia, Pabitra Kumar Das, Amvrin Baruah and Muzaharul Islam

abstract
Assam silk holds a distinctive position in the global sericulture map, given that all of India's muga silk output originates exclusively from Assam. Muga silk is highly valued by the elite class due to its intricate production methods; making it the priciest among all silk varieties. Assam state contributes 95% of the total muga production in the country. It holds immense significance in the cultural heritage of the state and highly profitable export item from Assam. This small scale industry has significant impact not only on sustainable livelihood but also provides employment and a regular income to farmers, reelers, and weavers.). In 2007, Muga Silk was given the "Geographical Indication" recognition under the legal framework of the Geographical Indication of Goods (Registration and Protection) Act 1999, and in 2014 it was granted the GI logo to maintain its trademark rights. It is also a fact thatthe growth and development of this enterprise mainly depends on efficient management and performance of the enterprise. The study was carried out at four blocks namely Sualkuchi, Rani, Rampur and Boko of Kamrup district under the state Assam with a view to assess the socio economic correlates for characterizing the management orientation of muga silk entrepreneurs. The hundred muga silk entrepreneurs were selected through convenient sampling technique for final data collection. The study concluded that muga silk entrepreneurs in this region are proficiently managing their enterprise with a handsome profit.The variables experience, mass media exposure, annual income, type of business, organizational pattern and source of finance were significantly contributed to the cost benefit ratio of the enterprise. Moreover, to make this industry sustainable in the long run some efforts like mechanization, product promotion, inclusion of quality skilled labour are need of hour.