International Journal of Agriculture Extension and Social Development

author(s)
Dr. Virendra Pratap, Dr. RK Doharey, Dr. Ankita Sagar, Dr. Abhinav Singh and Dr. Amritanshu Singh

abstract
This study aims to evaluate the level of awareness and perception of farmers towards weather forecasting advisory services in the North-Eastern Plain Zone of Uttar Pradesh. Weather forecasts play a crucial role in agriculture by influencing key activities such as sowing, irrigation, pest management and harvesting, thereby helping farmers manage risks related to climate variability, drought, and floods. This research follows a descriptive design, with data collected from 300 farmers across three randomly selected districts—Balrampur, Shravasti, and Bahraich in Uttar Pradesh India. A pre-structured interview schedule was used to assess farmers' awareness, which was classified into three categories: low, medium, and high. The results revealed that 42.67% of farmers had a medium level of awareness, 33.33% had low awareness, and only 24% demonstrated a high level of awareness. The study further identifies the role of various sources, such as the Indian Meteorological Department (IMD), Krishi Vigyan Kendras (KVK), and Panchang, along with traditional bio and non-bio indicators, in weather prediction. It concludes that there is a significant need to enhance the dissemination of weather-related information through agricultural extension services, government initiatives, and other relevant channels to increase farmers' awareness and improve the adoption of weather forecasting services. The findings underscore the importance of effective communication in fostering sustainable agricultural practices.