International Journal of Agriculture Extension and Social Development

author(s)
S Srivara Buddhi Bhuvaneswari and Shibi Sebastian

abstract
As part of the Digital India Project, the TN government unveiled the 'Uzhavan' (Farmer) mobile application on April 8, 2018. This app aims to address the core problem of knowledge access, which makes it easier to overcome the major obstacles in agriculture, such as raising productivity and net revenue. The 'Uzhavan' smartphone software is only six years old, but as of right now, more than ten lakh farmers in Tamil Nadu have downloaded it. The distribution of users is not uniform, though. Consequently, a study was carried out to determine the "Uzhavan" app's usage patterns and limitations as well as to recommend policy guidelines to address the issues. Because it is the most agriculturally advanced district in Tamil Nadu, the Coimbatore district was chosen for the study. A survey of 120 farmers in Coimbatore who downloaded "Uzhavan" (farmer) was conducted, and the data was examined using the proper statistical software. Based on their degree of Uzhavan app usage, respondents were divided into four domains: downloaded farmers, accessed farmers, used farmers, and benefitted farmers. As previously mentioned, restrictions were described, and policy recommendations to increase the adoption of the Uzhavan app were thoroughly examined.