International Journal of Agriculture Extension and Social Development

author(s)
Pardeep Puria, KM Singh and Nasim Ahmad

abstract
Agrotourism, a unique form of tourism focusing on rural and agricultural experiences, has gained considerable attention in India over the past decade. According to the World Economic Forum, the Agrotourism market is expected to reach $62.98 billion by 2027, an increase of 13.4 per cent from its current value of $42.46 billion in 2019. the tourism sector is estimated to contribute over $15.9 trillion to the country's economy in 2023, representing a 1% increase from the last year 2022. Agrotourism presents a distinctive opportunity to merge elements of tourism and agriculture, providing travellers, farmers, and communities with various financial, educational, and social advantages. It's crucial to address various challenges like insufficient funding, lack of stakeholder awareness, and inadequate infrastructure. Once these hurdles are overcome, agrotourism could emerge as a significant force in supporting sustainable tourism and revitalizing rural areas in India.